How to use Nostalgia to Build Brands with Brianne Fleming

There is always a new show or music artist that will bring people together. Culture unites us as humans, even if it is a reality tv show on Netflix. In the same way, the culture in our childhood can connect us.

Nostalgia is a sentimental longing for the past. Sometimes we cringe at an old photo from middle school, but there were tv shows and music that shaped each generation. Usually, we leave the nostalgia and storytelling of childhood to family events and first dates, but not Brianne Fleming.

Brianne Fleming is bringing 90’s culture back into the mainstream with a little marketing twist! With Friends Gifs and backstreet boys references, Brianne is teaching marketing to people using her childhood culture and experiences in a unique way online.

Brianne is a teacher at the University of Florida in their Digital Strategies and Social Media Master’s programs. She also owns her own marketing agency, 12 Stories Up, that helps health and wellness brands. Brianne hosts her own podcast show, Making the Brand, and is well known for her Twitter chat- Pop Chat. Brianne has one of the most interesting personal brands online, where she mixes marketing and 90’s culture.

In this episode, we discuss:

1. How Brianne’s childhood inspired her to get into marketing
2. How Brianne started her marketing agency and how she chose her target audience
3. How Brianne has created a personal brand around her love for 90’s pop culture
4. The importance of being yourself online

This link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/brianne-fleming

This show is sponsored by Gattozzi Collective