Brand building in a world-class marketing organisation | Lauren Vaccarello | Salesloft

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. 

We discuss:

1. How marketers use technology in a way that sellers don’t
2. How challenges can help shape a leader
3. Influences past roles have on a CMO’s skillset
4. Getting the most out of your resources in a tough economy
5. The role of brand in building world-class marketing organisations

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