Building the modern B2B growth engine | Catriona Walkerden | Logicalis

How to Grow a CMO - A podcast by The Marketing Practice

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Catriona Walkerden is the Vice President of Global Marketing at Logicalis, a leading digital transformation enabler and Cloud Managed Services Provider. Catriona has had an impressive career in technology that spans over two decades, serving innovative IT brands like Cisco, Oracle, Sybase, Whispir, Optus and now Logicalis.She is also passionate about elevating women in IT to reach their potential.We discuss:How she structures her marketing team with the right mix of skills The most significant changes in tech and diversityHow the role of the B2B marketing leader will changeTackling marketing challenges at various growth stagesMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com