Building the new standard in B2B tech | Ciricia Proulx | Ericsson

Ciricia Proulx is the CMO at Ericsson North America, she is a marketing leader with the full breadth of skills from strategy, brand and messaging, to co-marketing, channels and digital Campaigns.Ciricia has a powerful combination of strong technical knowledge and exceptional marketing expertise from cloud to edge, 5G to AI, as well as big and complex ideas. Before Ericsson, Ciricia held senior roles at Facebook and Intel. We discuss:How she approached navigating her 20-year career in marketingHow Ericsson has evolved over the last 15 yearsStructuring a marketing team with the right mix of skill setsHow to attract and keep top talentMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com