Confidence, Creativity and Leadership | Emma Roffey | Cisco

Emma Roffey is the VP of Marketing for EMEA at Cisco. She started her career in IT Publishing, she left publishing in 2000, having won IT Publisher of the Year for the launch of the weekly newspaper, IT Week. Emma has a string of impressive achievements and is known for her creativity, energy and passion. Her personal mantra is 'fit body, fit mind'.We discuss:What she learned growing up in sales / Pitching Alan Sugar!Taking responsibility for your own career How she gets importation from football managersLessons from ducks and penguins And why she likes the bottom-up approach Mentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com