Lessons from the first season of How to Grow a CMO | David van Schaick | The Marketing Practice

David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He’s helped the likes of Microsoft, O2 Telefonica, Xerox, ServiceNow, Salesforce, Sage and Citrix achieve some of their biggest marketing goals. The Marketing Practice is a global, integrated B2B marketing agency that brings together all the skills you need in one place to design and run marketing programmes. We discuss:An overview of how the role of the CMO has changedHow the best CMOs lead their teamsThe parts of the CMO role that are ‘not as they were sold’What can be expected from season 2 of How to Grow a CMOMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com