Unveiling truths and dispelling marketing myths | Brian Goldfarb | Tenable

How to Grow a CMO - A podcast by The Marketing Practice

Categories:

Business

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.

We discuss:

  1. Why the CMO role is not all about Marketing
  2. How to transform an organisation whilst honouring the past
  3. Which areas of Marketing need their myths dispelled
  4. Deepening the relationship between brand and demand

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