27. High Profit Presentations: Highlighting the Happily Ever After

In today’s episode, we look at Pierre Cartier’s first attempt to sell the Hope Diamond to Evalyn Walsh McLean. She wanted the diamond. She went to the sales presentation. But she didn’t buy, because he botched the sale. But then what happened? The second time he showed her the diamond, she purchased the stone. How did Pierre Cartier turn a “No” into a “Yes”? With a high profit presentation. Listen to this episode, and learn the exact element of a high profit presentation that Pierre Cartier used to make the sale of a lifetime. https://kellyhollingsworth.com/27