Gamification of Climate Action, Dr Markus Brauer PhD PART 1 Ep67

Games sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work? 

Today's we’ll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. 

Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with a goal of competing around energy and environmental behaviors.

Markus gives us an understanding of the theoretical underpinning and real causal mechanisms that drive the psychology behind the kind of gamification that does succeed in our quest for real and measurable change.

We explore his paper published in the Journal of Environmental Psychology titled: Making Cool Choices for Sustainability: Testing the effectiveness of a game-based approach to promoting pro-environmental behaviors.

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

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