59: Driving Product Inclusion

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Giselle Mota (ADP) to talk about product inclusion and product equity. With product inclusion, users feel seen and feel that their needs are met. This is why inclusion is an important aspect PMs must have and learn and how they can incorporate this in their products.     Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 06:15 Definition of inclusion 09:54 Making the business case 11:47 Educate to ensure product inclusion 15:21 Product inclusion is not just in the language but also data that’s used 19:20 How to test inclusivity 22:38 Product management is an iterative process 27:36 Book recommendations 29:23 Is there anything unique about product inclusion and equity? 31:52 Mainstream user vs. extreme user 33:55 Factors that are accelerating inclusivity 36:38 Improving AI voice 39:08 Roles dedicated to product inclusion and product equity 47:21 Advice for product managers to be more equitable and inclusive 50:11 Final thoughts