Best of 2021 - Making Inclusive Product Design Real

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Mandy Bhullar (Lululemon) and Ada Lopez (Lenovo) to talk about bringing an inclusive lens on product design. When designing a product, inclusivity should be taken into consideration at the very beginning - when looking at data and conducting research, when planning and structuring, and when finding a diverse team to work on the product.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 01:41 Diversifying inclusive product design  11:02 What inclusive product design? 16:09 The curiosity and investigating the ways in which diverse users might experience technologies differently  18:43 Inclusive thinking is everyone’s responsibility 19:51 There’s always opportunities to add inclusion  21:21 A lot of the technological advances were designed with inclusion 22:41 Think who is not benefiting from a product and build for them 28:00 Data research tools: survey, screener, and asking the right questions 31:21 Having a diverse team helps in designing inclusively 35:10 Adaptive gaming controllers are fun inclusive designs 39:20 Build awareness around who to include or exclude 45:18 Collect different inclusive information in repository for future reference 47:35 Constantly search within the context of your product 50:35 “Develop products with inclusive design and accessibility from the beginning.” - Ada Lopez 51:07 “Be intentional about making inclusive decisions.” - Mandy Bhullar  54:07 “Inclusion is a different way of going about product design.” -  Soumeya Benghanem