Meghan Rowe, Co-Founder / Co-Owner White Leaf Provisions ‘03 Fine Arts and Art History

In this episode, I’m joined by Meghan Rowe, co-founder of White Leaf Provisions, an organic regeneratively farmed food line. Meghan is an entrepreneur creating a new category, but it took time for her to figure this vision out. She went from being unhappy at an advertising agency, to moving to Key West, Florida and staying there for 4 years working side gigs and launching a photography business, to eventually starting a business. Things to look for in Meghan’s story: Honest signals that New York City was not the right city for her How she knew that Charleston, SC was the right place for her and her husband to relocate Life leads you if you listen to it What is was like during a  7-hour meeting with a potential investor Coming up with the brand behind White Leaf and creating the narrative Getting her product distributed by WholeFoods, Wegmans and other Natural Grocers