Solving business problems with big 'D' design

Human Insight Podcast - A podcast by UserTesting Podcast - Mondays

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The digital acceleration is changing everyone’s lives, especially for designers who are more and more in demand across companies, industries and geographies. The past decade has seen incredible changes to design, and who is a designer.In fact, the US Bureau of Labor Statistics this year officially recognized the job of “web and digital interface designer,” says Andrew Hogan, who leads insights and analysis at Figma and was this week’s guest on the Human Insight Podcast. “And there’s also this realization that design can impact things at a business level, call it Big D design,” Hogan said. “It’s not just about moving pixels, it’s also about solving business problems.”Podcast co-hosts Andy MacMillan and Janelle Estes talked with Andrew before Adobe’s announced its intentions to acquire Figma for $20 billion.In addition to discussing how much design has changed, as well as what’s ahead, they also discussed what are the best practices across the industry, especially as it pertains to big, global, and/or enterprise organizations. Follow our new show: Insights Unlocked