Speaking the language of execs: it's not about CX

Are you speaking the language of your executives? If you’ve been sending them a doc to explain your latest great idea, you’re not. Because they speak in the language of spreadsheets. In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn:Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using PersonasHer magic trick to achieving executive alignmentStartups and the Catch 22 of the MVPFollow our new show: Insights Unlocked