Teri Sun: Wild Safari Rides, B2Me, And Creating Augmented Reality Experiences

As the Chief Strategy Officer at White Rhino, Teri helps organizations in the B2B and healthcare industry build trust across their buyer's journey. With psychological and neuroscientific studies, her team uncovers what motivates audiences on a personal level to drive a deeper brand engagement. Teri has always been fascinated by the human brain and excited about the intersection of emotional and artificial intelligence to drive serendipitous moments of engagement between brands and consumers.