David Gluckman - Creator of Baileys, Ciroc, Tanqueray Gin and Author of "That Sh*t Will Never Sell"

A couple of weeks ago, I recommend a book by David Gluckman called "That Sh*t Will Never Sell"It's fantastic.David and I have talked in great depth about all things Food and Drink.We decided to film one of our conversations to help other challenger brands.There’s a lesson in execution here:Did I have any idea what I was doing? Absolutely not.Was the sound quality shoddy? YES.Can I sit still? No.Was I nervous? Yes.Could it be improved? Absolutely.If you've got an idea, execute IMMEDIATELY.For ...