How Rude Health, Innocent and Jimmy's Iced Coffee Created Packaging and Branding That Stood Out in Crowded Categories - Tessa Stuart
HUNGRY. - A podcast by Dan Pope

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Want more Content? Follow on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today!Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes.ON TODAY’S MENU:1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack.3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY...