Oli Russell-Cowan: How Liquid Death are Taking Their US Success to Europe, Creative Audacity, Tapping Into Interwoven Subcultures and Bottom-Up Creative Leadership

Just because a product or brand works in the USA doesn’t mean it’ll work in the UK.>USA Ideas that Bombed in the UK:Hard seltzerHard kombuchaProtein water (Fiesty will change this)Nootropics - taking ages to land on our wet little islands>The UK and USA are WILDLY similar and WILDLY different. So much cultural nuance. Think of The US Office (pile of sh*t) vs The UK Office (…long live the BrentMiester General). Lancashire isn’t Los Angeles. York isn’t New York. Liquid Death is a glorious...