The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith

Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddyAlex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURALYou're in for a treat.ON THE MENU:Why challenger food and drink brands must CREATE, not ANSWER the need to escape competitionWhy your brand must generate the pull to open up the dormant market - lessons from OATLYWhy strategy must follow traction, serendipity> strategy, X tends ...