Folge 33: Nicholas Carlson, how did Business Insider reach 120 million readers?

Nach einer kurzen Kreativpause geht es weiter mit neuen Folgen des hy Podcasts. Our guest today is Nicholas Carlson, Global Editor of Business Insider and its sister publications The Insider and Tech Insider. Nicholas is one of the leadeing journalists in digital publishing. His team reaches a huge audience of 120 million unique visitors worldwide. How is this possible? What kind of journalism is merited by huge audiences? Is there a need to dumb down and present click bait? Do only short formats work or do long format also attract masses? How can journalists handle the demands of the huge variety of platforms they need to cater to? Are they being exploited by Facebook? How is television changing and what will disruption do to content markets? Interviewed by Christoph Keese, Nicholas presents his sharp analysis and noteworthy insights. Full disclosure: Business Insider is owned by our mutual parent company Axel Springer. This did not influence our decision to invite Nicholas to this podcasts or the questions we asked. Tonqualität: Studio Sprache: Englisch