‘Greenwashing’ or real green?

In this special episode of Hydro Talks, we bring you highlights of a program from the Nobel Peace Center in Oslo and Hydro, part of the “Real Business” series, “Greenwashing or real Green?” The event gathered experts from climate organizations, certification entities, marketing professionals and legislators to discuss what governments, companies, and consumers can do to speed the green transition, while avoiding “greenwashing” – making claims that products and practices are better for the planet than they really are.Introducing the topic was Bjørn Haugland, CEO of SKIFT Business Climate Leaders, a Norwegian organization aiming to accelerate the transition to a low-carbon economy and support the Norwegian government in delivering on its national climate commitments by 2030.Haugland spoke with, among others: Doreen Fedrigo of Climate Action Network Europe; Lin Jacobsen Hammer, Sustainability Manager with the classification and certification company DNV; and Hilde Kallevig, Head of Brand & Marketing in Hydro, which co-sponsors the Real Business series.To watch the entire program, you can view this video from the Nobel Peace Center.