256. The dangers of expert-washing your marketing

Have you ever been given feedback on optimizing your business, only to find that you don’t want to do any of those things? Ever got someone to edit your marketing copy to find it no longer sounds anything like you?You may be at risk of expert-washing your work.This week, discover the dangers of expert-washing your marketing, the difference between trusting your unique brilliance versus trying to fit into someone else’s mold, and how to never betray yourself in the name of expert advice. Find ...