3. Why there's no point trying to be 'consistent'

I never worry about how to be consistent on social media, and neither should you.Because inconsistency is not the problem, but a symptom of the real problem. And the real problem is what you are thinking about social media. People who have trouble with consistency tend to have the same deflating thoughts, like, "I need to do this for my business," or "I need to get good engagement." Thoughts like these create feelings of obligation and heaviness. No wonder they don't want to show up...