40. Why your passion can backfire (and how to fix it)

Whenever people who are struggling to grow their businesses tell me how passionate they are about their work, I immediately see a red flag.To be sure, passion is a beautiful thing. Passion can get you dreaming big, showing up, taking meaningful risks, and serving powerfully.But when it comes to marketing and messaging, it could be poison.In this episode, I talk about exactly how that works, and what you can do to make sure your passion is serving you rather than hindering you.