56. How to evaluate when you're getting crickets

When you publish a lot of copy and don't get the responses you want, it can be discouraging. But worse than that, you feel like you don't even know HOW to evaluate what you're doing. If there are no responses to evaluate by, how do you know what to look for? How can you tell what to begin to fix? In this episode, I reveal:How to evaluate the most powerful "ingredient" that most people ignoreWhat most people assume helps their copy, but actually hurts itWhat to do TODAY to set yourse...