6. Why trying to get higher engagement is a mistake

A friend in my Fearless on Facebook group 10x'ed his social media engagement by implementing the advice in my free e-book of copy tips.That's amazing, but that story only tells a part of the picture.Engagement is cheap. It can be bought, and is vulnerable to algorithm changes.Resonance cannot be bought, and is the true link to creating the kind of community that will follow you wherever you go. It makes you algorithm-immune. Listen to the episode for more.To download the e-book of copy a...