60. Paradox Tolerance

Being your own boss, you need to be capable of nuanced thinking. That means being able to hold seemingly contradictory ideas in your mind.On average, people cannot handle paradox, and hence have trouble making powerful decisions when things get a little complex.For example:If clients have self-agency and are 100% responsible for the results they get, what is the role of the coach? How do we talk about that in marketing?How could it be true that copy is a powerful sales tool, and also that it ...