Retaining Customers Through Relationships

In this episode, host Michael Reddington and guest Robert Skrob delve into the crucial link between customer retention and effective relationship-building. Discover the strategies to go beyond traditional sales tactics, and explore the power of building lifelong relationships in the subscription model. Skrob offers invaluable lessons and practical advice for enhancing customer relationships and driving long-term success in the ever-evolving subscription business landscape.Timestamps: (00:00) Subscription benefits, high-value conversations, recognizing uniqueness.(06:27) Pivot to for-profit subscription business(16:12) Unique veteran-owned coffee brand.(20:49) Build relationships before expecting commitments or results.(27:04) Introduce, connect, inspire, and empower for success.(30:15) Effective customer outreach builds trust and engagement.(37:24) Understanding others' needs before your own.(41:55) Importance of onboarding, building trust and relationships.(48:52) Encourage caution when buying online for subscriptions.(50:02) Customers are wary of subscription renewal notices.(56:47) Utilize AI to provoke novel connections and ideas.(01:03:32) Visit Humantel.com, eidashmagazine.com, and certifiedinterviewer.com.Links and Resources:Robert Skrob - Membership and Subscription Growthhttps://www.beunleavable.com