008 Shaping Digital Strategy - Robert Valpy

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Robert Valpy (Postmedia Edmonton) was one of the presenters for the session: Shaping your organization's digital strategy. Change means opportunity. As technology transforms our profession, savvy communicators are using their digital skills to influence their organizations and advance their careers. This session answered two questions: the first is how can we influence our organization’s digital strategy? The second is more ambitious: can our knowledge and experience with digital get us a seat at the big strategy table?