009 Content Marketing - Adam Rozenhart and panel

Last year, leading brands spent nearly a third of their budgets on content marketing. In our digital landscape, effective content is becoming increasingly important. What makes a good content strategy? How can you develop a compelling editorial mission? What's the best way to build an audience? IABC Edmonton and our friends at Digital Alberta hosted a professional development session to help you discover everything you've always wanted to know about digital content strategy but were afraid to ask.