016 Employee Advocacy: Mobilizing employees to tell the brand story - Michael Brito

In IABC Edmonton's last professional development session of the 2016-17 season, Michael Brito explained the "why" of employee advocacy, as well as provided our members with a roadmap to mobilize their employees as brand storytellers, no matter how large or small the company. Past President, Marvin Polis chatted with Michael after the event and recorded this interview with the acclaimed digital strategist, author, TEDx speaker and adjunct professor. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.