Demand Sensing & Demand Shaping With Starbucks

IBF On Demand sponsored by Arkieva, your one-plan S&OP software. Learn more about Arkieva's innovative approach to forecasting here: http://bit.ly/business-forecasting00:00 Introduction01:23 Orlando Forecasting, Planning & S&OP Conference 02:30 How Starbucks uses your data to make you spend more03:50 Data analytics still comes down to people and process06:10 The planning challenges Starbucks has to overcome09:50 Connecting demand planning to strategic planning to optimize the business12:02 Scenario planning multiple scenarios is the future 14:40 Will software tools be able to handle scenario planning automatically?16:00 Integrating predictive technologies and supply responses17:50 Demand planning requires analytical skills and creativity 20:50 Retaining talent in a competitive market 22:40 Demand planning is about people and their behavior is changingSupport the Show.To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org