Simulating Consumer Behaviour For Demand Forecasting

01:43 Appling COVID forecasting models for business problems03:23 We're not forecasting numbers but how consumers react to different stimuli05:21 John Cordier, CEO of Epistemix, pushing the boundaries of predictive analytics08:10 Modelling variables like behavior and policy that spread diseases12:20 Most companies use only internal data which stops us from spotting changes14:06 Testing assumptions to identify the tipping point of behavioral change before they happen14:15 Understanding the 'why' of behavioral change16:30 What synthetic data is 18:23 Modelling adoptions curves for diseases and consumer products is the same19:24 Simulating the interactions between people, things and environment 21:23 Demand shaping to drive adoption of new products22:40 Modelling shifting populations 24:58 How behavioral simulation complements what demand planners are already doingSupport the Show.To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org