Stop Saying Forecasts Are Always Wrong! | Embracing Uncertainty & Range Forecasts

IBF on Demand episode 10 sponsored by Arkieva, your one-plan S&OP software. Learn more about Arkieva's innovative approach to forecasting here: https://bit.ly/forecast-modeling Become an IBF member here: https://bit.ly/ibf-membership I get on my soap box and explain why that statement is wrong and how you can, in fact, be 100% right. I also discuss why moving away from just a point forecast to forecast ranges (and getting comfortable with uncertainty) provides so much more value to deci...