Creativity is at the Heart of Connection feat. Bridget Perry, VP of Marketing EMEA, Adobe

IBM thinkLeaders - A podcast by IBM thinkLeaders

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In this episode of thinkPod at Cannes Lions 2018, Amanda Thurston, Marketing Services Leader at IBM iX, is joined by Bridget Perry, VP of Marketing EMEA at Adobe, to discuss the celebration of creativity at Cannes Lions, the state of the CMO, and navigating the worlds of B2B and B2C.