Sniffing out a New Market, feat. Brett Podolsky, CEO, The Farmer's Dog

Brett Podolsky's dog was sick for a long time. He realized that healthy home-cooked meals fixed the problem, which led to his startup The Farmer's Dog, which provides minimally-processed pet meal subscriptions via mail. In this discussion with Brett, we talk about disrupting traditional business models, finding alliances among perceived competition, educating markets through smart branding, and creating the best possible experience for your customer, even when they're not human.