Story 3: How to sell wood for $10 when everyone else sells it for $5

Today we'll talk about a guy in the Adirondacks who sells wood for $10 when everyone else around him sells it for $5. He sells 10x more wood than all his competitors and it's all due to being able to answer one question really well. We'll dig into that question and how you can leverage it to build your business on this week's Idea to Startup.