Testing a Startup Idea Live, Part 1: The Idea, The Goldfish Cleanse, J.O.A.S.

Today, we'll kick off a series where Brian is going to test out a startup idea live. We begin the way every idea should begin - by figuring out why the thing will fail and building in systems to avoid that fate. Brian touches on Thrust and Drag, The Goldfish Cleanse, Journal of a Startup, and exactly what you should do to get to first principles for your startup idea.