Three Ways to Build Trust (feat. parking valets and a cure for baldness)

We spend a bunch of time on business fundamentals. These are important, obviously, but they're only relevant if you can build enough trust with customers to convince them to give you a chance in the first place. Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too. Understanding why people trust certain businesses, what customers are more likely to trust you, and how to build that trust are critical for early stage businesses. We talk through it all today, with some help from a people parking cars on the upper west side of NYC.