Podcast S4E73: Robert Lowe - How LEGO Ventures invests in new innovations and partnerships

In today's episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures. See the full episode at https://wp.me/p6pllj-1tN  We speak about what innovation and creativity mean at Lego, and how they look for partners to invest in. Topics covered in today's episode: 00:01:00 - What is LEGO Ventures and its purpose: Play can be a great basis of learning 00:03:20 - How creativity and innovation is a part of the culture at LEGO 00:05:00 - What makes an investment interesting for LEGO 00:08:30 - The reason why the Ventures team is separate from the core business 00:10:00 - What "value" means for LEGO, going beyong ROI 00:11:00 - The link between the idea and the team in how investment choices are made 00:14:00 - The dangers of diversifying innovation too far from the core business 00:18:00 - What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus Links mentioned in today's episode: LEGO Ventures website: https://legoventures.com/ Rob Lowe's LinkedIn profile: https://www.linkedin.com/in/roblowe3/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com