36. Dr. John Medina on Brain Rules for Communication - The Ideas on Stage Podcast

In this episode of the Ideas on Stage podcast we spoke with Dr. John Medina. DR. JOHN J. MEDINA is a developmental molecular biologist focused on the genes involved in human brain development and the genetics of psychiatric disorders. He is an affiliate Professor of Bioengineering at the University of Washington School of Medicine.Medina has been named Outstanding Faculty of the Year at the College of Engineering at the University of Washington; the Merrill Dow/Continuing Medical Education National Teacher of the Year; and, twice, the Bioengineering Student Association Teacher of the Year. Medina has been a consultant to the Education Commission of the States and a regular speaker on the relationship between neurology and education. He also writes the "Molecules of the Mind" column for the Psychiatric Times. He is the author of the New York Times Bestseller ‘Brain Rules’. Medina has a lifelong fascination with how the mind reacts to and organizes information.   In this episode we talked about what science tells us about what works and what doesn't work when we communicate our ideas.   Key Takeaways - The most common communication mistake- How to make your audience pay attention- The 10-minute rule to keep your audience engaged- Three principles to hook your audience- How to rehearse effectively, according to science   We hope you enjoy it!   +++IDEAS ON STAGE RESOURCES Want to inspire your audience, increase your influence, and make a bigger impact?   - Read the Confident Presenter book: https://amzn.eu/d/bKswMEe - To make the most of the book, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score - Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass