14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful.

Everyone says "give value" but what does that even mean in business? First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives in exchange for the price it pays for a market offering. In layman's terms, give value to get value. There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful.