18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets?

Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Barack Obama, Elon Musk, Jeff Bezos, Michael Bloomberg, Floyd Mayweather, Apple, Uber, Wendy's, and Bill Gates were among some of the accounts pushing out tweets, asking for millions of followers to send money to a Bitcoin address. Livestreamer and social media expert Eddie Garrison called an immediate Ask The Strategy Hacker to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.