Leveraging Digital Tech for African Business Growth

In the latest episode of IFC Audio Stories, we delve into the research behind the International Finance Corporation's book, "Digital Opportunities in African Businesses." The episode features insights from IFC principal economist Marcio Cruz on the underutilization of digital tools by African firms and economist Mark Dutz on digital tech usage among micro enterprises in sub-Saharan Africa. Discover the keys to unlocking Africa’s digital potential and the critical role of the private sector in this transformation.