Ep 059: I predict a Rio(t)

Brazil is often introduced as a sleeping giant, but many fail to see that it’s already awake and almost fully working.While it’s only pending a set of rules, operators, suppliers, associations and government officials, have joined efforts to work around the regulations and take advantage of all the possibilities as soon as possible.Meanwhile, operators are shaping their marketing strategies to get market share even before the industry officially launches in Brazil. Today on iGaming Daily, sponsored by SBC Summit Latinoamérica, James Ross is joined by Lucía Mouriño, Isadora Marcante and SBC's VP marketing, Americas, Cristian Robalino, to discuss some of these strategies and analyse what operators interested in a licence can do to increase brand exposure in a soon to be launched market without being too aggressive.Robalino also delves deeper into SBC's brand new event, SBC Summit Rio, March 5-7, 2024 being held at the iconic Windsor Barra Hotel.Click on the following link to discover more about the brand new SBC event - SBC Summit Rio: https://sbcevents.com/sbc-summit-rioTo read more on the latest developments in Brazil, click the following links:- Pay4Fun joins IBJR: https://sbcnoticias.com/br/pay4fun-ibjr-parceria/- Women Basketball League joins ABRADIE: https://sbcnoticias.com/br/abradie-lbf-uniao/- VP Alckmin meets CEO of Playtech: https://sbcnoticias.com/br/playtech-ceo-geraldo-alckmin-legalizacao-dos-jogos/- CPI paused due to the legislative recess: https://sbcnoticias.com/br/cpi-das-apostas-sessoes-camara/Host - James RossGuest - Lucía Mouriño, Isadora Marcante & Cristian RobalinoProducer - Taylor BuckleyFrom 31 October to 2 November, industry expert throughout Latin America will be descending on the Seminole Hard Rock Hotel & Casino, Miami, for SBC Summit Latinoamerica. Click on the following link to find out more about the event - https://sbcevents.com/en/sbc-summit-latinoamerica/