Ep 406: How to work with PPC in order not to harm SEO, with Filip Janczak & Aline Oliveira

In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn returns once again to provide her expertise to the world of SEO within the gambling space. Joining her on today's episode is Aline Oliveira, Head of PCC at ComeOn, and Filip Janczak, Co-Founder & Head of Performance Marketing, to discuss the critical roles of PPC and SEO in the iGaming industry. They explore the importance of PPC in marketing strategies, the balance between PPC and SEO, and how to effectively use PPC for market entry and data gathering. The conversation also touches on localization, market dynamics, and the regulatory challenges faced in different regions, particularly in the US and Brazil. The episode concludes with key takeaways on the necessity of integrating PPC and SEO for successful marketing campaigns.Host: Ivana FlynnGuests: Aline Oliveira & Filip JanczakProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.