Ep 501: Bullseyes & Branding - The Commercial Value of Darts with BetMGM

On today's episode of iGaming Daily, sponsored by Optimove, we're making the most of this being Episode 501, and we're stepping up to the oche to discuss darts and brand deals with BetMGM!Joe Streeter is joined by Gethin Evans, UK Managing Director of BetMGM to discuss everything from double tops to brand drops. Joe and Gethin discuss the explosion in popularity and commercial value of darts, BetMGM's sponsorship of the Premier League Darts, what inspired the partnership, the advantages of sponsoring darts against other sports, the concept of 'always on' sponsorship, potential for darts to take off in the US and Asia, and the opportunity Premier League Darts has to allow BetMGM to tap into a new audience. Gethin also tells Joe about the power of Sky Sports and its synergy with the PDC and what this brings to the table for them, the fan resonance with the players, exciting moments such as nine-dart finishes creating brand opportunities for BetMGM and activation strategies around the sponsorship deal. Lastly, Gethin tells us what his darts walk on song would be!Host: Joe StreeterGuest: Gethin EvansProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.