Ashley Lang: Breaking down the iGaming eco-system

🎙 NEXT.io Podcast #213 with Pierre and Ashley Lang, CEO of Pragmatic Solutions Ashley shares insights on how platform technologies drive innovation, the transformative role of real-time data in player engagement, and how operators can unlock new opportunities by leveraging AI, flexible integrations, and a customer-first approach.  From game content curation to building a scalable business in regulated markets, Ashley offers a masterclass in what it takes to thrive in an ever-complex iGaming landscape. ⏰ Timestamps: 00:00 – Introduction and Overview 01:10 – Ashley’s journey in iGaming 02:20 – How iGaming has changed since the 1990s 06:30 – Early challenges in iGaming platforms 09:45 – Impact of the shift to mobile 12:50 – Role of marketing in iGaming growth 15:30 – Real-time data and player retention 24:12 – AI in iGaming: Opportunities and realities 33:50 – How shared wallets changed the game 41:30 – Game content curation with metadata 52:00 – Pragmatic Solutions’ operator approach 01:00:00 – What is the Connected Series? 01:05:00 – Importance of vendor collaboration 01:10:30 – Flexibility through integration 01:15:20 – Challenges in adopting new tech 01:20:45 – Data-driven insights for players 01:30:10 – Trends in platform technology 01:40:50 – Advice for operators today 🔔 SUBSCRIBE TO THE PODCAST Spotify: https://open.spotify.com/show/409DefE... Apple: https://podcasts.apple.com/podcast/ne... CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - /nextdotio ✩ X/Twitter - /nextdotio ✩ LinkedIn - /nextdotio This episode of the NEXT.io Podcast is brought to you by: Pragmatic Play – Industry-leading game content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/