Kate Romanenko: mastering the game, from B2B to B2C

🎙 NEXT.io Podcast #186 with Kate Romanenko, Head of Gaming at PIN-UP Global  Join us in our latest podcast episode with Kate Romanenko, Head of Gaming at PIN-UP Global. With over 8 years in B2C and B2B iGaming, Kate shares key insights to help game suppliers thrive.    Kate discusses the differences between B2B and B2C, essential traits for B2B Account Managers, and effective strategies for capturing Account Managers' attention. She also offers best practices for outreach and managing numerous accounts.    ⏰ Timestamps  00:00 - Introduction 01:42 - Welcoming Kate 02:25 - Kate’s background in the industry 04:37 - Main differences between B2B and B2C 07:13 - Key attributes of B2B Account Manager 11:01 - Capturing Account Managers' attention 19:49 - Outreach best practices and managing the overwhelming moments 24:10 - Challenges of establishing a new game studio 31:02 - Integrating games into a portfolio and the challenge of sometimes saying no 35:24 - Success of games: design or commercial effort? 40:00 - Advice on growing accounts 44:22 - Favorite suppliers 47:37 - Pin-Up’s secret to success 50:08 - Building solid relationships  💼 About Kate Romanenko:  Kate Romanenko is an iGaming professional with over 8 years of experience in B2C and B2B areas. Her passion is games, business development and growing partnerships.    Kate Romanenko is Head of Gaming at PIN-UP Global, the ecosystem of iGaming solutions. This role includes overseeing games portfolio for the B2C clients of PIN-UP and making sure that the operators are covered with the games popular in their territories of operation. Kate is also in charge of account management team and partnership development with Game Suppliers to support strong growth and reliable partnerships.  🔗 CONNECT WITH NEXT.IO ✩ Website - https://next.io/  ✩ Instagram - @next.io ✩ Linkedin - https://www.linkedin.com/company/next... _____ This episode of the NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/ Sponsored by:  BetContruct: https://www.betconstruct.com/#?spettacolares