Martin Bradley: ABC’s of Customer Insights

🎙 Podcast with Michael Pedersen and Martin Bradley, Director of MTM Sports Its no secret that our industry as a whole could do a lot better when it comes to market research and customer insights. In this podcast Michael and Martin break down all the usual barriers like costs, lengthy processes and more. And how to take customer insight data and turn that into a narrative.  ABOUT MARTIN BRADLEY Martin has researched the iGaming industry for over 10 years. In that time, he has helped iGaming clients across the world, from the biggest to the smallest, develop products, services and marketing material that have shaped the industry over the last decade by bringing the player’s voice to the fore. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions. – Leading iGaming platform technology. Sponsored by: Pragmatic Play & Playson